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Marketing for Remodelers

Grow the business without running marketing between jobs. We take over your ads, SEO, website and CRM, then hold ourselves to your revenue.

5-star reviews
from home service contractors
YEARS IN THE TRADES
11+
AD SPEND MANAGED
$7M
LEADS GENERATED
350k
Figures are cumulative across all Estatehub clients to date and are not a projection of individual results.
FEATURED CASE STUDY

$1.6M closed in the first year.

United Turf remodels backyards in California: hardscaping and turf installation. They run on the same system we'd build for you: search ads, social ads, a website, SEO and a CRM.
UT
Chris Marquez
United Turf
OWNER
Over $1.6M in revenue closed from our leads within a year. The business now averages over $150k a month across all of its lead sources.
Backyard remodeling, hardscaping & turf • California • client since May 2025
CLIENT
A relatively new backyard remodeling and turf company when they came to us in May 2025.
CHALLENGE
Leads came in from a handful of sources, and none of them were steady. There were no real systems behind the sales process, and the website brought in almost nothing.
SOLUTION
Facebook and Google Ads, a new website, SEO, Local Services Ads and a CRM that their office now runs the pipeline in. Paid ads go after the large jobs, mostly over $20k.
RESULTS IN THE FIRST YEAR
$1.6M+
Revenue closed from our leads
1,800+
Leads generated
22
Website leads last month
Results shown are individual client outcomes achieved over specific time periods. They are not typical, are not guaranteed, and results vary by market, service, budget and business.
THE HONEST VERSION

Why most remodeling companies stall

We've worked inside a lot of home service ad accounts. Kitchen and bathroom remodeling marketing breaks in the same four places.
Three other remodelers bought the same lead
Angi and HomeAdvisor sell one homeowner to every contractor who pays. By the time you walk the kitchen, two others have quoted it and the conversation turns to price.
Homeowners check you out before they call
A homeowner planning a remodel looks at your website, your photos and your reviews first. A slow site with no project photos loses that job before your phone rings.
You can't tell which ad paid for which job
Your agency sends a report full of clicks and impressions. You still don't know if last month's bathroom remodel came from Google, a yard sign or a referral, so nobody can tell you where the next dollar should go.
You are the business
You answer the phone from a job site, write estimates at night and call people back after dinner. By then the homeowner booked someone else at lunch.
HOW IT WORKS

Four weeks from
call to booked jobs.

Most agencies spend a month building before anything runs. We submit ads on day three of week one, then spend the rest of the month making them cheaper.
Start with week one
WEEK 1 • ONBOARDING & BUILDOUT
We work out what you actually need
One call, 30 to 45 minutes. We work out which pieces you need: CRM, website, Facebook ads, Google ads, SEO, or some mix. Buildout starts the same week and ads go in for review on day three.
WEEK 2 • LAUNCH
Ads live, phone tracking on
Approvals land within hours. Call tracking and instant text-back go live with the ads, so you see which keyword produced which call. Homeowners start reaching out this week.
WEEK 3 • READ THE DATA
Cut the waste, feed the winners
Now we have real conversion data. We kill the keywords pulling price shoppers, raise bids on the services that book, and rewrite the ad copy that flopped.
WEEK 4 • REVIEW & SCALE
Month 1 in the books
We walk you through what a booked job actually cost you in month one. From here we optimize two to three times a week and check in every other week.
PLANS

Three plans. Every one includes a CRM.

We charge by plan instead of by service. When we find something worth adding to your account, we add it and your bill stays where it was.
Foundation — Paid Ads
You need leads coming in this month.
Facebook Ads
Google PPC
Local Services Ads*
Database reactivations
CRM included
Month to month. Cancel any time, no contract, no penalty.
MOST START HERE
Foundation — SEO
You want cheaper leads and can fund the wait.
Website buildout if you need one
Monthly SEO
Google Business Profile optimization
NAP and local listings
Site updates on sites we built
CRM included
Three-month minimum. SEO needs that long to return anything.
Scale
You've got crew capacity for both channels.
Everything in Foundation — Paid Ads
Everything in Foundation — SEO
One strategy across both channels
CRM included
Three-month minimum. Same as SEO, ads need runway to work.
*Local Services Ads come included where Google offers them for your trade and area. You pay ad spend straight to Google and Meta on your own card, so we never touch it or mark it up. We price your plan on the first call, once we know your market.
REAL CONTRACTORS

What our clients have to say.

Results shown are individual client outcomes achieved over specific time periods. They are not typical, are not guaranteed, and results vary by market, service, budget and business.
Tell us what you remodel. We'll send back a plan.
Get My Campaign Plan
Call 704-323-5395
WHY US

Four reasons contractors
leave their last agency for us.

01
We ran the trucks before we ran the ads

We owned and operated an exterior service business, and everyone here has field time either running their own company or inside a larger agency. We have quoted the jobs, answered the leads and driven the routes, so we know which decisions cost you money.

02
We help you close what we send

You get our templates and coaching on quoting, responding and following up, from people who sold these jobs themselves. Plenty of remodelers get the leads and lose them at the phone.

03
Striving for the best impressions and results

Every review above comes from a client we have worked with. That does not mean nobody has ever been unhappy. It means when a client is, we fix it and stand behind what we promised.

04
We set the KPI as your revenue

Most agencies promise you a lead number and stop there, with no plan for what happens if those leads show up cold or never show up at all. We agree on what the business should be doing, then move the account toward it two to three times a week and check in every other week.

THE TEAM

The people who will actually
be on your account.

Estatehub Co-Founder Will Palmer - Large Profile
Will Palmer
CO-FOUNDER
Strategy and paid media. Will builds the campaigns and stays on accounts day to day, which is why his name shows up throughout our reviews.
Estatehub Co-Founder Chris Putnam - Large Profile
Chris Putnam
CO-FOUNDER
Onboarding and campaign strategy. Chris runs your first call and sets the plan before a dollar goes out the door.
Estatehub Account Manager Alorah McBride - Profile Full
Alorah McBride
ACCOUNT MANAGER LEAD
Your day-to-day contact. Alorah keeps reporting, check-in calls and requests moving, and answers when you text.
QUESTIONS

Before you book a call

Yes. We don't generate leads for ourselves or act as a middleman in any way. Every lead goes from the ad straight to you. We do not touch them, resell them, or hand them to another remodeler in your area.

Our minimum is $50/day, which is what we require from every client regardless of trade. Most clients land somewhere between $50 and $100/day depending on how many jobs you want coming in and how many crews you have to fill them. We'll help you land on the right number during onboarding, based on your market and how much work you can actually take on.

That's up to you. Some clients run year-round and shift their offer to what's in season, while others prefer to pause and pick back up as demand returns. Since our contracts are month to month, there's no penalty either way. We'll talk through what makes sense for your business and your area during onboarding.

Most clients start seeing leads within the first few days of launch, and volume and quality typically pick up after week one once we've had a chance to optimize based on real data. Whether that's ROI positive depends on your closing rate and average ticket size, but most clients see a return within their first 30 to 60 days. We track this with you the whole way so there are no surprises.

All of our standard agreements are month to month. Cancel anytime. We move fast and get results quick, and we've found that once clients see what we can do, they stick around.

No. A website isn't required to get started. We can launch your campaigns and route leads straight to your phone or inbox from day one. That said, a clean, mobile-friendly site does help convert homeowners who research before calling, so if you don't have one yet, we can build you one alongside your ads.

Your account is handled in-house, not outsourced. You'll have a dedicated account manager checking in with you at least every two weeks, backed by media buyers who are in your campaigns optimizing two to three times a week. Everyone on our team has actually worked in home services before, so the people making decisions on your account understand what a rained-out week or a slow month really means for your business.

MARKETING FOR REMODELERS

Get your campaign plan

Tell us about your remodeling company. We'll look at your market and send back a plan.